- Users make quick judgments: Users will form an impression of a web site within 50 milliseconds.
- Those judgments have long lasting Effects: Emotional judgments can color subsequent judgments (termed the Halo Effect) despite your superior products, services, and usability. Study published in the Journal of Behaviour and Information Technology
- Design affects your Credibility: 46.1% in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes. Stanford Study published in 2002
- Not just Websites, but Logos: A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust, there is evidence that
- Logos can trigger positive credibility assessments of the sponsor of the website. This perception of credibility positively influences users’ trust and downstream behavior.
- Logos could become an important method for companies to capture users’ attention and trust within the first few seconds of an online interaction.
- Credibility is built largely through quick glances and “gut reactions” such as nonverbal, visual design elements.
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High internet usage: 71% of households access the internet. US Census of Computer and Internet Use in 2011
Use Search Engines to Find Info: 91% of online adults use search engines to find information PEW’s Search Engine Use 2012 report High E-Commerce Usage: US Census Bureau’s 2011 E-Stats, E-Commerce made up
Not just a website, but a Professional website because: If too slow, Akamai Study in 2009,
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