- Asking "What would you pay for X" is a waste of time
- Ask instead "What kind of X do you buy now" so you can find Who pays and who doesn't
- Ask Why so you can dig for true motivations. It's probably not going to be what they say
- Ask How to understand their values and worldviews. Their purchase decision can be an expression of
Kevin Dewalt
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High internet usage: 71% of households access the internet. US Census of Computer and Internet Use in 2011
Use Search Engines to Find Info: 91% of online adults use search engines to find information PEW’s Search Engine Use 2012 report High E-Commerce Usage: US Census Bureau’s 2011 E-Stats, E-Commerce made up
Not just a website, but a Professional website because: If too slow, Akamai Study in 2009,
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